Athletic Brewing Co. X Herren Project - STUDENT WORK

Athletic Brewing Co. X Herren Project - Dry January Campaign | GRDS 301 | This project was a group effort with Ethan Olmsted, Tessa Skiggs Holiday, and I. We were tasked to solve a wicked problem, although not all wicked problems are solvable. We wanted to create something that would carry out the ritual without the consequences of alcohol. This is our leave behind for the client if they were to exist. I worked on this book and designed it along with the cans and challenge calendar that you'll see you later on the illustrations that are on the cans and the UX were made by Tessa. The UX experience was done by Ethan.