Facebook Marketplace Rebrand - STUDENT PROJECT

Facebook Marketplace Rebrand | ADBR 205 | this project was about rebranding a company that was failing and or not being seen well in Target audiences. Our target audience was Gen Z. This was a team of 2 graphic designers and 2 advertising majors. Miranda Burgos Silfa, Valentina Waegeli, Mitchell Wray and I. most of our video editing was done by Valentina because she was a film major before switching to advertising. Miranda and I focused a lot on art direction and copywriting. We helped write scripts for the videos and get sets ready for our filming and altogether coming up with the ideas as a group was ultimately what made this project so successful.